For Brands
Built for products that earn their place
FitLatch builds personalized, brand-neutral supplement stacks from a person’s own training and recovery data — then helps them see whether their stack is working. We recommend what fits the data, with nothing to push.
Nothing to push
Recommended on fit, not fees
Why FitLatch
A brand-neutral home for products that work hard
FitLatch is software-first: the intelligence is the hero, and supplements are an honest, brand-neutral layer on top of it. That only works if the catalog stays neutral — so placement is earned on fit, never bought.
Recommended on fit, not fees
FitLatch isn't locked to any one brand. Products are surfaced when they fit a person's data and goals — not because of placement budget.
Reach people who measure
FitLatch users connect their training, sleep, and recovery data. They are buying with intent, not on impulse — and they keep what earns its place.
Transparent, structure/function copy
Every product is presented with honest, DSHEA-aligned structure/function language — no disease claims, no invented efficacy. Your label, framed straight.
Did it work? · sample
30-day window
Closed-loop visibility
This is the lens your product is measured through — every brand’s product is evaluated the same honest way, against a person’s own tracked trend. Correlation in their data, never a causal claim.
Packet model · sample
- AMCreatine monohydrate5 g
- PREBeta-alanine3.2 g
- PMOmega-3 EPA/DHA750 mg
- BEDMagnesium glycinate300 mg
Maps to AM / PRE / PM / BED
Approved products slot into the timing packets FitLatch organizes a stack into.
How partnership works
A straightforward path onto the catalog
Tell us about your catalog
Send your product line, certificates of analysis, and the structure/function positioning for each SKU. A short email is enough to start.
We review for fit
We check that products meet our quality and labeling bar and map cleanly to the AM / pre-workout / PM / bedtime packet model.
Products become eligible
Approved products join the brand-neutral catalog and become eligible to be recommended when they fit a person’s data — alongside every other brand.
Check your fit
Would your products earn their place?
Tick the standards your line already meets. It’s the same bar the brand-neutral catalog holds — quality, testing, and honest labeling, not placement budget.
Tick what your products already do to see how they line up.
Questions brands ask
Straight answers, before you reach out
No. FitLatch is brand-neutral. Products are surfaced when they fit a person’s data and goals — placement is earned on fit, never bought.
The engine builds a stack from a person’s own training, sleep, and recovery data, then maps it to AM / pre-workout / PM / bedtime packets. Eligible products compete on fit, alongside every other brand.
Your product line, certificates of analysis, and the structure/function positioning for each SKU. A short email is enough to start the conversation.
No. Every product is presented with honest, DSHEA-aligned structure/function language — no disease claims. The “Did it work?” read is correlation in a person’s own tracked data, never a causal claim.
Commercial terms are handled privately, one-to-one — not on this page. Reach out and we’ll walk you through how partnership works.
Brand partnerships
Think your products belong here?
We’re reviewing brand partners ahead of launch. Send your catalog and certificates of analysis and we’ll be in touch about fit.